is a UK based studio owned by Shumi Perhiniak. We focus on bringing fun and colour to everyday occasions in the form of illustrations, patterns, stationery and prints! Our designed are inspired by travel, nature and everyday objects!

Shumi Perhiniak is a self-taught graphic designer and Adobe Certified Expert in Photoshop.With 7 years solid experience in
working as a freelancer and in-house designer for Brands such as ToniandGuy, Mattel and BBC Doctor Who. Shumi is also the
co-owner of Yes I’m A Designer

HerDesignWorld initially started as a travel blog which grew into a little illustration space, It officially launched in April 2018.
Since launching, Our products have travelled the world and are now stocked in independent shops, greeting cards marketplaces
and popular in local art fairs!

If you would like custom illustrations or licence any existing artwork or perhaps stock our
greeting cards in your shop, then please get in touch!

Selected clients and collaborations include!

  • Baker Ross

  • Toni and Guy hairdressing

  • Renaissance learning

  • JJW hotels and resorts

  • Lucy and Lolly

  • Dona Filipa Hotel

  • The Scotsman Hotel

  • Yes I’m A Designer

  • The Factory Shop

  • Josie Mitchell Jewellery

  • ParkView International

  • Orchid Creative